4.88

Build it yourself —

or just ask your AI.

Design visually in Live Builder — or connect Claude, ChatGPT or Cursor and describe what you need. One theme, one payment, lifetime updates.

115k+
Websites use Impreza
2.4k+
5-Star Reviews
Impreza builders: Live Builder, Header, Grid and WooCommerce builders, and AI Builder chat adding a pricing section

Build Everything

No coding required.

AI Builder: Just Ask Your AI

Try asking your AI — click a prompt to select it, then copy:

  • Add a pricing section with 3 plans to the Home page.
  • Make my site dark and bold. Send me a preview first.
  • Create a Grid Layout for blog posts: image on the left, title and date on the right.
  • Add a “Services” dropdown to the main menu with links to all service pages.

Talk to Your Site

Describe what you need — a new page, a header, brand colors — and your AI assistant builds it in Impreza.

Any AI Assistant

The built-in MCP server works with Claude, ChatGPT, Cursor and other MCP clients.

Real Pages, Not Code

The AI edits the same Live Builder and WPBakery content you keep editing visually.

Preview Design Changes

Colors, fonts and button styles go to a shareable preview link first — the live site stays untouched.

Included, No Credits

50+ agent tools come with the theme. No AI credits, no extra subscription.

Fully Customizable Section Templates

Pre-Built Solutions

Build pages fast with 285 ready-made sections.

Drag & Drop

Drag sections from the template library straight onto the page.

Smart Styles

Added sections automatically adjust to the site colors and typography.

Customize Anything

Add, remove and adjust any element in a section.

Copy Demo Sections

Copy any section from 60+ demo websites, too.

Impreza Live Visual Builder

Drag & Drop Builder

Build websites in no time with an intuitive drag & drop builder.

Live Preview

All the changes that you make to the elements and layout are reflected in a live preview, allowing you to see the current result instantly.

Responsive Design

Element appearance and settings adjust to any device via the responsive settings and preview.

Huge Elements Library

90+ elements and containers for any design and layout.

Requires No Coding Skills

Every setting is in the interface — no code needed.

Custom CSS Styles

A developer-friendly interface allows adding custom classes and IDs to any element for code-based customizations.

Supports WPBakery Markup

Impreza allows switching between Live Builder and WPBakery while editing. Both builders are fully interchangeable.

Impreza WPBakery+ Builder

Enhanced Functionality

New features and styling options for WPBakery elements and containers.

Display Logic

Show or hide any element by 14 condition types: user role, date, device, cart total and more.

Schema.org Markup

Schema.org markup for richer search results.

Shape Dividers

Allows adding creative forms and figures to design the intersections of content rows.

GDPR Compliance

YouTube, Vimeo and Maps stay blocked until the visitor agrees.

Reusable Blocks

Create content blocks once and reuse them anywhere on the site.

Refined Custom Fields

Adds extra features and customization options for Custom Fields (ACF).

The Most Powerful Header Builder

Pre-Designed Templates

12 ready-made header templates plus a drag & drop builder.

Adjust Layout per Device

Adjust header elements, settings, and position per device to create a responsive layout.

Multiple Headers Support

Allows creating multiple headers and assigning them globally or for specific pages only.

Header Effects

Sticky, transparent and shrink-on-scroll headers.

Vertical & Horizontal Headers

Create vertical and horizontal headers and choose the layout per device.

The Most Powerful Grid Builder

Flexible Grid Listing Builder

Combine elements and containers with any positioning and add hover effects to create eye-catching grid listing designs.

Pre-Designed Solutions

65+ Grid Layout templates for posts, products, portfolio and more.

Hover Effects & Animations

Add shadows, animations, and on-hover transition effects to create unique listing designs.

Responsive Grids

Adjust the appearance of the grid and its items to different devices with responsive settings and styles.

The Most Flexible WooCommerce Builder

Product Page Builder

Customize the design and appearance of product pages.

Product Grid Builder

Your own product cards, hover effects, faceted filters and sorting.

Quick View, Wishlist & Side Cart

Product quick view in a popup, a wishlist that works for guests, and a slide-out cart.

Custom Cart & Checkout Pages

Replace the default WooCommerce pages with your custom-designed layout for Cart and Checkout.

Custom My Account & “Thank you” Pages

Use Live Builder to create a custom design and layout for WooCommerce built-in “My Account” and “Thank you” pages.

What’s New in Impreza 9.5

Released October 22, 2026. 269 releases since 2013 — 22 updates in the last 12 months.

Listings on the Map

Show real estate, hotels or places on the map straight from your posts. Filter the list — the map follows.

Just Ask Your AI

Your AI agent now builds Grid Layouts, fills in ACF fields and sets up menus.

Cookie Consent

Visitors accept or reject cookies. Videos, maps and tracking code wait for their choice — no extra plugin.

37 Languages, 100% Translated

Language packs install automatically and update independently of theme releases.

Privacy & Accessibility Built In

GDPR-friendly out of the box — no extra plugins.

Cookie Consent

Visitors accept or reject cookies. YouTube, Vimeo, Maps and tracking code wait for their choice.

Local Google Fonts

One switch serves Google Fonts from your own server — no requests to Google.

Proof of Consent

The form agreement checkbox adds the consent text, date and sender’s IP to every submission.

Accessible by Design

Keyboard navigation, visible focus, skip links and ARIA in menus, popups and carousels. Built to support WCAG 2.2 AA.

Built for Creators

For Beginners

No Coding Skills Needed
Drag & Drop Live Builder
Impreza Academy video lessons
One-Click Demo Installer

For Digital Marketers

Optimized for Speed and SEO
Marketing-Ready Demos
Landing-Page Ready
WooCommerce-Ready

For Pro Creators

AI Builder (MCP)
Powerful Grid System
White Label
Child Theme and PHP Hooks
Reusable Blocks

Also Built In

Dark Mode for Visitors

Your site follows the visitor’s system theme. Add a Color Scheme Switch and a separate logo for dark mode.

Import Only What You Need

Take a whole demo or pick from 14 content types — headers, Grid Layouts, pages and more. Or assemble a site from scratch.

Favorites in the Cloud

Save sections to Favorites and paste them on any of your Impreza sites.

You Vote, We Build

Suggest features on our public support portal and vote for the ones you need.

Impreza Academy

25 free video lessons on Impreza and its tools. See all lessons →

[screencasts]

Pre-Built Demos & Templates

Start from 60+ demo websites, 150 page templates and 285 section templates — eCommerce included

Extensive
Knowledge Base

Up-to-date documentation and FAQ.

Fast & Friendly
Support

6 months of free support included.
Convenient UpSolution Support Portal.

Free
Test Drive

Your own WordPress site with Impreza for 48 hours — free.

Why People
Love Impreza

4.88★ from 2,600+ reviews
120,000+ sales

for Documentation Quality

I also love the design 🙂 But I cose as main reason for rating, the quality of documentation, because it is the best documentated theme, I ever had. Great theme!!

micha007
ThemeForest user
for Flexibility

There should be an option for “all of the above” in the dropdown field called “What is the main reason for your rating”. I am 100% satisfied with features, flexibility, customizability, customer support, and documentation quality, and everything else seems good as well. And what I like the most is the USER FRIENDLINESS of this theme: test before you buy, find everything you need on the screen, proper naming of things in proper English language – and should I actually have a question, I get an almost immediate, elaborate and precise answer. Bravo!

vonJanne
ThemeForest user
for Design Quality

The theme is impeccable! It’s fluid, responsive, and has hours and hours of work into it. Very obvious there has been a lot of time put into it.

MasteringPurpose
ThemeForest user
for Customizability

This is probably the best overall theme i’ve ever worked with. Loads of options, it’s very smooth and the support is good should you need it. The perfect all rounder & i will be buying for future projects.

AceRothstein
ThemeForest user
for Customer Support

This theme has absolutely the best support compared to other themes! For that reason I have bought this theme over twenty times and keep on buying it on future projects as well.
The theme is very flexible and easy to modify. Updates are done regularly.
For client prospect, it’s easy for them to edit text and images with visual composer.
I have tried many themes, but nothing beats this. Thank you guys!

merjakoriseva
ThemeForest user
for Customizability

Great theme with many features and frequent updates, working as descibred and much better ! Made by very professional group of developers with excellent support and communication. Highly Recommended !!

Thraser
ThemeForest user
for Flexibility

This is one of the best themes I’ve worked with the last couple of months. It’s up there in “popular themes” for all the reasons you’re looking for. Flexible and amazing fast support. Five stars.

Sitbackeu
ThemeForest user
for Feature Availability

Impreza makes it easy to incorporate cool features, from complex to simple – it’s all relatively easy to utilize for your own website. Plus, the backend theme options make it easy to do quick customizations.

komodoamo
ThemeForest user
for Design Quality

I’m working with this theme since 2014. Still going strong and manage several websites with this theme every day! Great team @ upsolution!

yves_mooiophetweb
ThemeForest user
for Customer Support

The best theme ever! I’ve purchase a few other themes before, but none of them compare to this one. It works great, simple enough. Customer support is unmatched. They worked with me even on weekends! I couldn’t figure out a small simple thing, it was a matter of simply un-checking a box, we fixed it together so I was good to go for Monday launch.
Simply the BEST!!!

marina_gardenstatephotocom
ThemeForest user

One Payment.
Lifetime Updates.

No subscription and no AI credits. Buy Impreza once and keep getting new features — 22 updates in the last 12 months.

Bought separately, the bundled addons cost $350+: WPBakery, Slider Revolution, FileBird Pro, Multi Currency, Bulk Editor and Font Awesome 5 Pro icons. With Impreza they are included.

$59
one-time · 1 production site
  • Lifetime theme updates
  • 6 months of support included
  • $350+ in premium addons
  • AI Builder — no credits, no subscription
  • 60+ demo websites, 150 page templates, 285 section templates

Questions Before You Buy

One-time. You pay $59 once and keep getting theme updates for life. 6 months of support are included, and at checkout you can extend support to 12 months for $18.

One license covers one production website. For each new website, get another license.

No. The MCP server is built into the theme, so there are no credits and no extra subscription from us. You connect the AI assistant you already use — Claude, ChatGPT, Cursor or another MCP client. Requires WordPress 7.0+.

Yes. WPBakery, Slider Revolution, FileBird Pro, Multi Currency and Bulk Editor come with the theme, plus Font Awesome 5 Pro icons. Bought separately, they cost $350+. See the addons →

Yes. Test Drive gives you your own WordPress site with Impreza for 48 hours, with full admin access — for free. Direct purchases also come with a 14-day money-back guarantee, see the Refund Policy.

No. Build visually in Live Builder, start from 60+ demo websites or 285 section templates — or just ask your AI. 25 free video lessons in Impreza Academy help you get started.

Both have the same builders and 90+ elements. Impreza ($59) comes with 60+ demo websites and 5 premium plugins. Zephyr ($49) is a Material Design theme with one demo and 3 premium plugins.

More about licenses and payments — on the Pricing page.